Bring on 2017!

For some, 2017 can't get here fast enough. One thing is certain: it will arrive regardless!

Without a plan, 2017 could be a difficult, long year. None of us can predict the weather. It may be hot, dry, cool, or mild. Whatever is in store, you need a plan and must have options to implement.

Within GCSAA's chapter outreach department, this holds true as well. We are excited to announce our 2017 department plan to members and chapters. Our plan reflects GCSAA initiatives and provides measurable metrics. Let's take a look:

50 by 2020 best management practices implementation

This is a key organizational initiative. The goal is to have all 50 states with a workable BMP program by 2020. GCSAA will be launching more information at conference and show, including a template states/chapters can use to help develop and implement a BMP plan.

Various states and chapters already have this plan in place.

Working with chapters to develop a steering committee, get key stakeholders identified, enter data and produce a BMP manual are key steps to the process. Our team will be working with chapters and states every step of the way.

Why BMPs? The voluntary implementation of BMPs are important to golf course operations. Having sound policies in place are important, especially when questions of drought, use of inputs and water quality (to name a few) come into play.

Recruitment/retention efforts

Members are the lifeblood of any organization. Strong membership numbers ensure GCSAA and chapters have a strong voice on advocacy issues, diversified opportunities with members and value to industry partners.

For 2017, we are looking to build membership to over 18,000 members. Building Class C, students and equipment managers is a focus. However, having robust member numbers in all categories is important. There is also an enhanced effort to focus on Class A members and work with Class B members who are close to reaching Class A status.

Strategic planning sessions

Working with chapters on their future and plans is important. Our team facilitates strategic planning sessions as a chapter service. There were 17 sessions conducted in 2016 alone.

In 2017, there will be a continued focus to assist chapters with this process. We hope to see chapters add new programs and services that are relevant to its members while maintaining existing programs that add value.

If you, as a member or on behalf of your chapter, have any questions about this process or would like to discuss these sessions in more detail, please contact me.

Board outreach visits

In 2015, the chapter outreach team began working with GCSAA board members (who are not officers) to schedule visits to various chapters and expand our outreach. These meetings have been well received.

These will continue in 2017. The priority of these visits is for a GCSAA board member to meet members at facilities, provide an update on GCSAA initiatives to the chapter and to speak with students if time and circumstances allow.

Mission focused

Ultimately, all of our focus areas are key to our mission. That is: to serve members, advance the profession and enhance the enjoyment, growth and vitality of the game of golf.

With this plan in place, we are excited and looking forward to the opportunities 2017 will present. We hope you will have a good 2017 as well.